To begin how do we define lead generation in universities? Before we can get into the specifics of lead nurturing in higher education we must first explain the concept of what is known as the market funnel as well as the definition of lead.

Funnel for marketing

The marketing funnel is a metaphor to describe what's known as the "buyer's experience." It is the sequence of events that lead to a person making a purchase from a company or a university.

Imagine a funnel that has water flowing through it. The top is where you'll find quite a lot of water. It is slowly moving down. When it gets to its bottom less.

Marketing is the same. Many people will browse the website of your school however only a small only a few make it up to enrolling in your college.

An effective lead

Leads are possible customer has a proven method to contact. The marketing funnel is a lead in between the two, but not too far away from the bottom.

When a person first visits your site, they're not identifiable. If you do not record the time they visited you're not identifying the person as anything other than a casual user. However, once you've gotten their contact details and name they'll become a distinct person that you're trying to reach out to.

This is an opportunity. It's not an actual conversion however, it takes away the anonymity veil from the students you are considering.

Lead generation

The process of generating leads for universities is the process of turning students into leads. If you create leads, you're bringing people into your marketing funnel. It's transforming them from anonymous, mostly inaccessible Internet users to particular, identified individuals with a genuine desire for your institution.

What do you need lead generation?

You've got the basics of lead generation. But how does it help your institution thrive?

There is a myriad of possible answers to this, however, here's three main reasons why you should consider lead generation in schools.

1. To bring in revenue

The most evident reason to create leads is because it will increase your income stream. Leads are an essential element of the marketing funnel to ensure you get conversions.

The revenue stream you earn depends on the commitment of students to a degree from your institution. The more students that pay tuition, the greater the revenue you will earn.

To get students to attend your institution, you first have to make them leads.

2. To earn qualified conversions

Another aspect that makes lead generation beneficial is that it helps make your marketing more effective. If you are marketing to a large, unidentified population, it is difficult to figure out what percentage of them are actually seeking some education.

If you're marketing to leads, you can be sure that you're contacting people who are interested in what you can provide. The lead generation process basically eliminates the masses by narrowing your target audience down to people who have an ongoing curiosity about your school.

When you target leads to market to and leads, you are marketing to a targeted group of people. Lead generation makes sure that you're spending your marketing dollars to people who don't want to be.

3. To become familiar with your target audience

One of the best benefits of leads is the fact that they will provide you with useful information about your target audience.

The inclusion of in lead-generation is an element in your marketing plan will ensure you are aware of details about potential students from demographics to geographical locations. This aids you to better comprehend who your audience is.

If you have a clearer idea of who is an interested at your product, you can develop your marketing materials to meet the demographic. By doing this, you can improve your marketing strategy and make it more effective later on.