18. Dec 2021
Posted By: Admin
The sector of education is growing. From 2008 until 2016, the number that students enrolled in Indian colleges and universities increased by a third, and the number of students who enrolled exceeded an astounding 28.5 million. This number is expected to continue growing. The Department of Higher Education has set a goal to increase The Gross Enrollment Rate for Higher Education to 30 percent by 2020. Due to this growth, the demand for education CRM has risen significantly.
This means that more students will seek higher education after they graduate from college or in between (or with) work.
As an institution of higher education, you can't think that a rise in students automatically means an increase in enrollments for you. As of 2015, India was home to 760 colleges and 38,498 universities colleges as per the MHRD, as well as the numbers, are higher today.
In other words, while students are competing against their peers, the educators must also compete against each other to draw in brighter students and enroll them in their classes.
What institutions need is an edge, an efficient experience it offers to students and guardians. Through a consistent process of following up and promptly sharing pertinent information as well as updates, and staying at the forefront of developments educational institutions can get this advantage and impress their patrons.
How Educational Institutions Can Use an Education CRM to Gain an Edge?
Technology has made it possible to take crucial actions in the appropriate moment. This helps us reach business goals and stop fighting constantly. In reality, using technology can make your employees more productive and efficient, and will allow you to concentrate on the larger perspective.
Technology can make your employees more productive, and lets you concentrate on the larger big picture
What we're talking about is an application called a software called Customer Relationship Management (CRM) software.
What is CRM Software?
CRM software can be described as a program that enhances the power of relationships. It's an instrument to manage relationships with customers. Better relations with customers lead to an improved bottom line and top line. A CRM system allows companies and brands to recognize their clients, remain in touch with them, engage in meaningful ways, and reap rewards in terms of profits and revenue.
Here are six different ways the CRM software will help your school.
1. Managing Customer Information
With the numerous sources from which leads are generated - your site and third-party portals such as social media, exhibits as well as walk-in inquiries, and so on - it's difficult to organize and keep track of these leads. When data is dispersed, taking action on it is more difficult.
A CRM system allows you and your team members to save and access pertinent information that is collected across different platforms from a single place. It doesn't only make the process easier to communicate with prospects faster, but it also shows which platforms produce the most relevant leads.
So, you can streamline your strategy and make more investments in platforms that work and less on those that don&'t.
2. Sending Automated Messages
The customers want information that is current in non-intrusive ways now. They want to know about what is happening and have the ability to access this information whenever they like. They perceive frequent phone calls as an enormous interruption today and may be delayed.
A CRM system allows customers to interact with you without causing any disturbance
Automated messages can address this issue for educational institutions as well as their clients. You can automate sending out messages regarding courses, cut-off dates, admissions, the results, and much more to large numbers of customers via text, email, or even WhatsApp. So, your employees don't forget to send out messages. In the same way, your customers have access to every piece of information that they require without disrupting their routines.
3. Setting Reminders and Alerts
Sending messages to prospective customers and clients isn't enough. Human factors play an essential part in managing relationships. Being prompt in responding promptly after sending out messages is essential to ensure that your company is at the top of your clients and their minds. It is difficult to do without the use of technology.
A CRM tool lets your employees schedule reminders, so that they can contact parents and students, and also share information that they find valuable to make better decisions. Prospects can contact them to see if they've completed the required action in response to the information - such as signing up for a seminar or filling out a form.
These timely follow-ups will automatically boost the enrolment rate of your institution.
4. Working from any Locations
The most successful organizations of the present have those that don't hold workers confined to their desks but allow workers to work from wherever they are. Mobile CRM tools allow employees access on the go to all the advantages that a desktop CRM provides.
Utilizing the mobile CRM software allows your employees to handle work on the move and not have to be restricted to a desk. Additionally, you'll be able to determine if your staff members are doing the things they need to do to aid your school in achieving its objectives in business.
5. Collecting Feedback and Referrals
Customer feedback is crucial for any company to improve its processes in order to satisfy its most valuable customer - their customers. The feedback reveals the characteristics that customers appreciate and areas of improvement for the company.
A CRM system can be an excellent tool for collecting and analyzing feedback from customers to enhance your business processes
A CRM solution allows your staff to gather all feedback in one repository, and then access it to discover patterns and trends. This data is essential for your institution to know how to perform better than the competition and take an even larger share from the competition.
In addition to comments, you could also collect referrals, and create referral schemes with the CRM to increase your enrollment rate.
6. A More Accountable Team
It's impossible to call people productive when they&'re not accountable. People aren't accountable if their actions aren&'t measurable and can be improved.
A CRM for education is an excellent tool to monitor the performance of not only your sales staff but other departments too. It can be used to track the number of interactions among your sales staff and prospective customers. Additionally, you can monitor whether your marketing team has shared relevant information with customers and prospects.
A CRM may also be used across different locations within your office (locally as well as globally) and together with education counsellors. This will allow your leaders to monitor which locations as well as counselors, partners, and locations can be most effective in bringing in students to your school.
By utilizing the data from the CRM and then turning it into helpful reports You can conduct reviews of your marketing and sales teams to determine what's working and what requires improvement. You can also determine which bottlenecks exist and then help them move forward.
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